Search results for “context marketing”
Ctrip gears up for tougher battles in hotel contracting in Asia
06/09/2015|7:08:01 AM|
The leading OTA acknowledges that signing of direct contracts with hotels isn’t a straightforward task in overseas markets. But the team is expanding in early days of Ctrip’s globalization.
Kuoni responds to digitalisation, China a key market in new scheme of things
05/30/2015|9:18:46 PM|
As a B2B specialist, Kuoni is looking at several opportunities, including capitalizing on the capabilities of different partners in China in order to increase the visibility of its offerings.
Making a foreign site click in China – a game of technical and commercial issues
02/27/2015|9:53:24 AM|
Website performance, particularly site speed, is an area of opportunity for foreign operators to consider. ChinaTravelNews assesses how foreign entities can improve upon their respective websites.
eLong gears up for new avatar, set for sharper focus on lodging
05/22/2015|10:36:34 AM|
eLong has over the years diligently focused on growing its lodging business, crossing 34m-mark room nights at the end of last year. Post the exit of Expedia, eLong is now set for a new chapter.
Hotels in China need to dig deeper to handle their distribution connectivity better
05/22/2015|10:38:35 AM|
According to Ted Zhang, Chinese hotel organizations need to evolve, and keep pace with evolving distribution platforms and channels.
Identifying users and their intent – two of the biggest challenges in digital ad domain
03/03/2015|9:47:58 AM|
Is advertising technology on the verge on touching a point where the intent of a traveller can be accurately assessed in order to offer a marketing message with laser-sharp precision?
Ctrip eyeing rewards from seeds sown over the years
05/15/2015|10:54:42 PM|
The Chinese online travel company believes its first quarter results are giving ample indication that its perseverance is about to pay off
Tourism bureaus and attractions get smart with Chinese social media
06/05/2015|7:11:43 AM|
Countries around the world are setting up official accounts in Chinese SNS app Wechat and blog Weibo in an effort to attract Chinese tourism.
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