Search results for “context marketing”
TripAdvisor nests in China
07/27/2015|2:40:48 PM|
ChinaTravelNews chats with Lily Cheng, President of TripAdvisor APAC, about the Chinese travel market and TripAdvisor’s initiatives in the country.
Carriers in China set their sights on travel retailing
08/17/2015|10:08:09 AM|
In order to unlock revenue generation opportunities Chinese airlines need an understanding of what travel retailing means.
Air China sets its sight on top level personalization
05/29/2015|6:30:36 PM|
Chinese carriers generally lag behind their counterparts in the U. S. when it comes to personalization. But things are evolving, says Air China’s Fajin Hu.
Merchandising opportunity awaits for Chinese carriers
09/02/2015|6:03:46 PM|
Airlines in China need to strengthen their selling capabilities, and this shouldn’t stop at refining only direct channels.
WeChat for room bookings isn’t just about revenue, experience counts too
08/05/2015|10:57:01 PM|
Rather than focusing on too many sales promotion messages on WeChat, hotel companies need to find ways to augment their customer experience program goals.
WeChat as a touchpoint – not only about business accounts or social ads
07/19/2015|10:32:40 AM|
WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.
Xiaoluoquzu raises US$5 million in A Series financing round led by Lightspeed CP
08/12/2015|6:35:53 PM|
Xiaoluoquzu raised US$5 million in its A Series financing round, with Lightspeed China Partners as the lead investor and Tujia taking part.
Tourico gears up to counter inimitable hurdles in China
07/23/2015|2:46:28 PM|
What is key to scaling up the high-volume, wholesale model in China? Tourico believes supporting hotel companies with right technology can be a major asset.
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