Search results for “context marketing”
How Lufthansa Innovation Hub is targeting travel and mobility tech space in China?
07/24/2018|7:50:34 AM|
China alone garnered 55% ($14 billion) of the global VC in the travel and mobility tech category last year. Lufthansa Group’s central digitization unit’s Managing Director, Gleb Tritus says if one would like to understand how we will get from A to B in the future, especially in the urban context, China is the right place to be.
Tujia targets 15 billion yuan in GMV by 2019
11/05/2018|10:50:28 AM|
The short term rental category in China is “burning” a lot of money at this stage. But, as Tujia’s CFO Warren Wang points out, things are expected to change considerably for the company over a period of next two years.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Meituan realigns hotel & travel units, Alibaba and JD.com embark on hotels, and more
11/05/2018|10:49:13 AM|
Meituan Dianping has restructured its organizations and repositioned its hotel & travel businesses, Alibaba and JD.com made moves into the hotel sector and Didi will likely follow suit.
OpenJaw reveals new customers, platforms, initiatives for China
10/30/2018|6:24:19 PM|
In addition to the OpenJaw t-Data Platform and OpenJaw t-Social Platform available for Chinese airlines, the firm also has licensed OpenSearch Fare Shopping Engine from TravelSky.
Digital services to keep passengers connected and in control – Finnair shows the way
07/20/2018|7:55:03 AM|
Finnair is among those few proactive carriers that have exemplified how the blend of right e-commerce tools and data strategy backed by an agile digital team can result in product optimization as well as creation of a new benchmark around how to approach personalization.
Ctrip embarks on hotel operation, Xiaozhu gets $300 million funding, and more
10/18/2018|8:22:02 AM|
High-speed railway passenger volume increased by more than 50% year-on-year during China’s National Day holiday, Airbnb rival Xiaozhu has pocketed $300 million for beefing up security and services.
How a meta-search engine is putting a new spin to garnering traffic in China?
09/14/2018|7:04:31 PM|
At a time when traditional ways of user acquisition are being challenged, meta-search site iGola is looking at fresh ways of garnering traffic in addition to refining its product to stay relevant in the travel booking funnel.
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