Search results for “content marketing”
Is Ctrip gearing up for a two-sided marketplace? No, says Jane Sun
09/20/2018|10:10:03 AM|
Ctrip's CEO acknowledges that it is vital for the group to sustain the stickiness of its platform. Rather than operating a two-sided marketplace, the team is optimistic about sustaining its growth based on its core strengths - Ctrip's team, data prowess, service delivery etc.
Entertainment platform iQIYI licenses premium content to Air New Zealand
09/03/2018|4:52:03 PM|
The partnership makes iQIYI Asia's first video platform to have its content featured on the in-flight entertainment system of a major airline.
Technology innovation empowering travel development: TravelDaily CEO Charlie Li
09/20/2018|12:13:46 PM|
TravelDaily will continue to play the role of a connecter and enabler in the process for further development of the travel industry.
29% of cruise searches are conducted on mobile devices
09/03/2018|11:46:21 AM|
Cruise Lines International Association (CLIA) projects that 27.2 million passengers will set sail in 2018, and a research shows that 39% of millennials say ocean cruises are the best type of vacation.
How are hotels responding to the seismic shift in staying at a location?
08/24/2018|8:15:33 AM|
Hotels are experimenting and evolving in terms of their design, amenities, service etc. Accordingly, the combination of data, content and technology, too, needs to transform to attain guest-centricity.
Localized content for bookings from China – a must for foreign hotels
08/09/2018|7:37:28 AM|
Foreign hotel companies need to focus on providing better content to 3rd party hotel intermediaries in China in order to step up the conversion rate for their outbound business.
A fascinating tussle brews for outbound hotel distribution pie in China
07/13/2018|8:03:20 AM|
The battle to target a bigger pie of the outbound business featuring travelers from lower-tier cities in China is getting intense.
Foreign carriers fail to differentiate content despite NDC connectivity in China
07/26/2018|9:34:09 AM|
IATA's NDC XML standard has enabled foreign carriers to come up with a differentiated offering for channels that have opted to connect via this standard. But the same isn't the case in China.
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