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Setting up an e-commerce brand in China – it’s about prioritizing investments
03/14/2016|10:16:20 PM|
There is no magic bullet to succeed in China. An insight into how Thailand-based ONYX Hospitality Group is looking at apt mix of brand building and performance advertising.
Alitrip, Ctrip remove agents’ listings of international flights
07/01/2016|10:07:07 AM|
Air ticketing in China has turned over a new leaf when four major carriers started to prohibit air ticketing by agents on third-party booking platforms.
Understanding intricacies associated with digital ad market in China
05/27/2016|9:08:23 PM|
Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
Amadeus gears up for a bigger chunk of China’s travel pie
06/07/2016|10:13:58 AM|
Amadeus has made significant headway in China, both with its distribution and IT solutions. The group has diligently aligned itself to experience the benefits of further deregulation steps.
China Southern to replace commission and overrides by flight segment fee
06/02/2016|6:57:24 PM|
China Southern Airlines, Asia’s largest carrier by fleet size, plans to replace Z Value commission and rebate with fee per flight segment for domestic ticketing agents, effective July 1.
Air France KLM banks on its entrenched sales strategy in China
05/25/2016|11:14:05 AM|
Indirect offline distribution has opened up for foreign carriers in the last couple of years. Air France KLM is making the most of its association with offline and online agencies built over the years to maximize sales.
Understanding TripAdvisor’s product creation flow
05/16/2016|9:23:55 AM|
The global hotel distribution landscape is in the middle of yet another intriguing phase. The likes of TripAdvisor and Google are to refine their offerings on an ongoing basis. Known for their dexterity, such entities have the power to build a stronger brand affiliation via their product and technology expertise, holding on to the massive traffic with valuable propositions.
China Eastern resumes flagship store on Qunar following Air China’s lead
06/16/2016|3:29:32 PM|
China Eastern Airlines reopened its flagship store on Qunar on June 14, just one day after a similar move by Air China. The booking aggregator’s current listings also include China Eastern’s code-share flights operated by China Southern Airlines.
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