Search results for “awareness”
Identifying a traveller – how can digital transformation pave way for it?
10/17/2017|8:23:12 AM|
Digital transformation isn't a trend, rather it’s a journey and airlines’ answer to the Fourth Industrial Revolution, said Jonathan Tong at Amadeus.
6 areas that can propel digital transformation
10/13/2017|4:02:38 PM|
Digital transformation can eradicate a passenger’s pain points and make every offer or interaction meaningful, but the whole effort can go awry, too, without an earnest manner, explains Blair Koch.
Airbnb pushes forward localization in China with a Chinese team
09/08/2017|1:07:58 PM|
Airbnb in China has made its domestic business as important as its outbound business, and it has amassed 120,000 active property listings and drawn up to 2.5 million guests to those properties so far.
Thomas Cook China aims for long-term growth with differentiating strategies
09/06/2017|2:00:57 PM|
Positioning itself for China's upper scale travel market, the joint venture between Thomas Cook and Fosun seeks long-term growth by developing differentiated packages and focusing on online presence.
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017|10:05:17 AM|
When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
Tailoring for Chinese travel consumers with a combined search
08/29/2017|9:38:42 AM|
The Combi-Action-Search developed by MySmark wants to convert online actions into a combined action, a collaborative filter to boost a user’s personalized experience.
MICE platform Eventown closes B round financing
08/09/2017|11:18:57 PM|
Eventown aims to be a Ctrip for the B2B corporate travel sector.
Counting on technology to overcome breakdown in personalization
07/24/2017|4:35:01 PM|
The blend of Bluetooth beacon technology, hyper local marketing, and GPS geo-fencing can help hotels to convey what they have to offer and in turn, improve the overall stay experience.
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