Search results for “ad technology”
ATPCO gears up to step up its content-related efforts in China
11/04/2019|6:01:18 PM|
Be it for Trip.com Group embracing ATPCO’s retailing content or TravelSky being ATPCO’s first GDS deal that included retailing and pricing content, the U. S.-based company is focused on modernizing the flight shopping experience in China.
NDC in China progresses slowly, limited by market constraints
10/06/2019|7:31:01 PM|
NDC technology is being developed but it will be some time before there is widespread adoption by Chinese airlines and other players.
Travelport’s CEO ready to look beyond the air segment in China
10/11/2019|9:43:18 AM|
Recently appointed CEO, Greg Webb, has indicated that Travelport may move into the hospitality space and some of the other components as opposed to focusing only on the airline side going forward.
Using digital assets diligently for Chinese platforms / ecosystems
09/12/2019|3:33:25 PM|
Foreign airlines are looking at capitalizing on their digital assets and minimizing the integration work when it comes to working with any established or emerging platform/ ecosystem in China. One area of focus has been standardized components for front-end web.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Accor on why digital transformation alone isn't enough for China
08/28/2019|2:48:33 PM|
Accor's Chief Digital Officer, Maud Bailly, acknowledges that even if a non-Chinese organization can transform and gear up for today's digital economy, it isn't prudent to go alone to make it work in China.
Implementing AI at scale – How Travelport is doing it?
08/19/2019|9:09:58 AM|
Travelport, a travel commerce platform, has sharpened its offering, working on speed, accuracy and relevance for search results. Artificial intelligence (AI) has played an integral part in elevating Travelport’s expertise in the data-related domain.
Lufthansa Innovation Hub keen on learning from "super app" model in China
09/01/2019|10:11:06 AM|
The corporate digitization unit of Lufthansa Group, which now has an office in Shanghai, is keen on evaluating the consumption pattern of super app. And how providers of those super apps are expanding their everyday relevance.
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