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WeChat Hotel strengthening position with APP and official account
09/28/2017|4:59:36 PM|
With the application of APP reservation, facial recognition check-in, invoices issuing and membership conversion, WeChat Eco-hotel and Fliggy’s Alipay Hotel are competing with more similarities.
Ctrip records 20 million room nights in July with lower-tier city strategy
08/11/2017|10:13:33 AM|
Thanks to its successful strategy in lower-tier Chinese cities, Ctrip has achieved a record high of 20 million room nights of bookings in July.
Dear Chinese airlines: Digital marketing works in other ways
03/07/2017|3:21:02 PM|
Joseph Wang, Chief Commercial Officer of TravelDaily China & ChinaTravelNews, discusses digital marketing trends for China’s airline industry.
WeChat innovates Mini Program, hints at travel services
01/09/2017|10:06:26 PM|
WeChat launched in-app service Mini Program (or XiaoChengXu in Chinese) on January 9. The “instant and disposable” service is deemed more suitable for travel companies as their business is more offline oriented and they are visited in app at lower frequencies.
Air China’s direct selling keeps pace with its international expansion
09/08/2016|2:18:35 PM|
Air China is assiduously improving both domestic and international websites, as well as its mobile App.
Understanding intricacies associated with digital ad market in China
05/27/2016|9:08:23 PM|
Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
Payments in China – it’s about dealing with a multitude of options
03/21/2016|11:19:47 AM|
In today’s world of instant gratification, the experience during the check-out can make or break their business. Besides, there are multiple factors that airlines, hotels, OTAs and other travel e-commerce organizations need to deal with in order to ensure a transaction goes smoothly in the multi-channel, multi-device environment.
A bite of China’s mobile payments pie – now Apple Pay wants it too
02/23/2016|9:56:19 AM|
Can Apple Pay take on Alipay and Tenpay in China? It’s going to be a herculean task, but Apple is optimistic going by its current level of growth in this market.
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