Search results for “Media Agency Group”
Thomas Cook China aims for long-term growth with differentiating strategies
09/06/2017|2:00:57 PM|
Positioning itself for China's upper scale travel market, the joint venture between Thomas Cook and Fosun seeks long-term growth by developing differentiated packages and focusing on online presence.
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017|10:05:17 AM|
When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
Hotelbeds to increase hotels in China over next 12 months
06/05/2017|9:35:15 AM|
Hotelbeds sees in China a general shift away from group bookings towards individual trips. Even payment solutions need to be localized.
Key takeaways from the concluded 2017 China Hotel Marketing Conference
06/13/2017|10:41:12 AM|
The 2017 China Hotel Marketing Conference co-hosted by TravelDaily China and ChinaTravelNews focused on “Reshaping The Experience” has successfully concluded in Shanghai. Here’re some key takeaways from the event:
Wanda bares ambition in sports tourism after snapping up prominent marathon organizer
06/06/2017|5:51:03 PM|
Wanda has snapped up Competitor Group Holdings, Inc (CGI), best known as the organizer of Rock n Roll Marathon series, and bares its ambition in expanding into sports tourism.
DerbySoft CEO talks about evolution of GDN
02/22/2017|4:28:11 PM|
In the world of fast moving technology, people take for granted how easy it is to plan and book travel itineraries for flights, hotels and more. It’s illuminating to reflect on how far the industry has come in just a few years.
It’s not just about big data, leverage small data, too
01/05/2017|9:17:34 AM|
Small data results from internal resources like PMS, channel manager, website etc. Hotels need to consider the quality and utility of small data, before looking deep into big data, intelligence and analytics.
China Eastern Airlines Targets London with UK Ad Push
11/27/2015|9:40:19 AM|
One of China’s major airlines, China Eastern, is targeting the UK market with a new campaign coordinated by Media Agency Group,
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