Search results for “Dragon Trail Interactive”
Facts on Chinese coronavirus & advice for travel industry
01/27/2020|11:36:58 PM|
For travel brands, offering thoughtful communications and assistance to both travelers and corporate partners at the time will be much appreciated.
Foreign airlines exploring diverse options for distribution in China
09/30/2019|2:27:23 PM|
The interplay of ecosystems and travel e-commerce is driving foreign airlines to explore what the likes of Meituan and Tongcheng Elong have to offer.
Five tips to up the game for search optimization in China
07/23/2019|9:19:41 AM|
Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018|2:03:44 PM|
It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
Travel brand marketing report on WeChat
04/20/2017|12:53:12 PM|
Approximately 73% of Chinese outbound travelers regard social media as the key channel to researching and gathering information about traveling.
Finland leverages partners’ story-telling for destination marketing in China
03/19/2018|8:00:55 AM|
The tech-savvy Finland is transforming itself from a traditional travel model to a digital story-telling approach for marketing in China.
Dragon Trail names Roy Graff managing director EMEA, sets up new office in UK
02/28/2017|1:12:54 PM|
Digital marketing agency Dragon Trail Interactive appointed China tourism expert Roy Graff as its Managing Director of EMEA. The agency also launched its first overseas office in London.
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