Search results for “Dragon Trail”
Dragon Trail names Roy Graff managing director EMEA, sets up new office in UK
02/28/2017|1:12:54 PM|
Digital marketing agency Dragon Trail Interactive appointed China tourism expert Roy Graff as its Managing Director of EMEA. The agency also launched its first overseas office in London.
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018|2:03:44 PM|
It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
Finland leverages partners’ story-telling for destination marketing in China
03/19/2018|8:00:55 AM|
The tech-savvy Finland is transforming itself from a traditional travel model to a digital story-telling approach for marketing in China.
Travel brand marketing report on WeChat
04/20/2017|12:53:12 PM|
Approximately 73% of Chinese outbound travelers regard social media as the key channel to researching and gathering information about traveling.
Ctrip- and Tencent-invested Tongcheng merges with eLong, eyeing capital market
12/29/2017|7:38:54 PM|
Tencent and Ctrip will become major shareholders of the new entity TongCheng-eLong. Ctrip co-founder James Liang will serve as co-chairman.
WeChat as a touchpoint – not only about business accounts or social ads
07/19/2015|10:32:40 AM|
WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.
Luring Chinese for international travel – a game that is getting bigger and bigger
03/26/2015|7:24:39 AM|
Foreign tourism boards are trying to capitalize on this opportunity as international travel is increasingly getting more accessible for Chinese households.
Marketing to Chinese Consumers: Dragon Trail Wins 2010 CTW Chinese Tourists Welcoming Award in the Product Innovation Category
05/26/2010|11:32:51 AM|
For the seventh time, the “CTW Chinese Tourists Welcoming Award” winners, determined by an international jury of experts from inside and outside China, were presented with the awards during the COTTM China Outbound Travel and Tourism Market on April 29th, 2010 in Beijing, for providing excellent services and products for the growing Chinese Outbound Tourism market.
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