Search results for “Convergent International Travel”
Dealing with OTAs isn’t only about incremental revenues
03/28/2016|10:15:06 PM|
Foreign hotels are looking into issues related to pricing, brand integrity and distribution infrastructure when it comes to dealing with OTAs in China.
Alitrip set to leverage Alibaba’s prowess in the world of e-commerce
02/22/2016|4:08:55 PM|
Be it for Alibaba’s massive traffic or data analysis expertise, Alitrip is looking beyond the model of a traditional OTA to have a bigger say in the overall consumer travel experience.
Foreign OTAs – can they challenge the likes of Ctrip and Qunar?
01/29/2016|10:02:43 AM|
Domestic OTAs have been engaged in a cut-throat battle over the past few years. Foreign OTAs have room for growth, but they need to move assiduously.
How are Chinese carriers going about fare families?
02/02/2016|11:40:55 AM|
Recently, many Chinese carriers feature fare families on their respective international websites.However, introducing fare families or unbundling isn’t a straight forward process.Airlines should not only focus on revenue maximization,instead, they should provide flexible products.
The game of hotel contracting – are foreign OTAs playing it right?
01/30/2016|11:43:47 AM|
Domestic OTAs have massive lead over their counterparts from abroad in hotel business, be in terms of geographical coverage, number of properties, and volume of business.
Ctrip’s CPH listing proves its mettle – conversion rate higher by 15%
12/18/2015|10:13:52 PM|
Being a part of CPH or Chinese Preferred Hotel program is an investment decision for overseas properties. But it’s rewarding, too.
Foreign players wary of B2C model, but B2B remains an attractive proposition
12/14/2015|6:47:51 PM|
Anyone can sell the way China’s local intermediaries have shaped up their selling platforms. It’s virtually a B2B2C model today, and foreign OTAs are keen on tapping it for outbound segment
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
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