Search results for “Chinese influencers”
Establishing a data-driven digital platform for Chinese travellers
06/06/2016|1:38:31 PM|
Foreign hotel brands’ digital assets are increasingly looking at offering a flexible and personalized experience to Chinese travellers, even learning from other Chinese websites in addition to their own proprietary findings.
Counting on prowess of social content to fill seats
05/09/2016|10:32:31 PM|
Cathay Pacific has been running a campaign, relying on stories/ content to entice people in the US to take the leap and travel to China.
Momondo gears up for digital marketing push in China
05/18/2016|9:59:28 AM|
After nearly two years of preparation, momondo believes the timing is right to create awareness about its travel meta-search product in China.
Jin Jiang confirms plan to acquire 80% stake in Vienna Hotels Group
04/28/2016|9:21:41 PM|
Major Chinese hotel operator Jin Jiang announced that it planned to buy 80% shares of Vienna Hotels Group
Chinese outbound spending up by 16.7%, buying 46% of global luxury goods
04/08/2016|8:31:11 AM|
Global tourism has experienced growth for six years in a row, contributing 10% to world GDP and creating 9.5% of jobs globally, according to WTTC.
Transparency in online medium exposes weak sales strategy
04/06/2016|9:38:31 AM|
Discrepancy in pricing on different online platforms is prevalent in China. Hotel companies need to dig deeper to be in control of “selling-rates”.
Improving the efficacy of programmatic ads with local infrastructure
03/31/2016|6:25:45 PM|
Criteo has recently set up a data center in China to overcome “data gaps” and build efficient connection for improved programmatic trading and real-time bidding.
Setting up an e-commerce brand in China – it’s about prioritizing investments
03/14/2016|10:16:20 PM|
There is no magic bullet to succeed in China. An insight into how Thailand-based ONYX Hospitality Group is looking at apt mix of brand building and performance advertising.
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