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Search results for “Advertising”
OTAs deliver business. Can hoteliers do better?
07/16/2021
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12:44:45 PM
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The use of OTAs can be a Faustian bargain for hotels.
China’s high-speed railway covers more than 80% of major scenic spots, indicating huge market potential
06/02/2021
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1:44:17 PM
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The passenger traffic of high-speed-rail lines had increased to 12 billion trips by the end of 2019, accounting for 65.4% of the total railway trips.
Hotel brands balance emotional appeals, marketing innovation as travel spigots turn back on
06/28/2021
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2:22:56 PM
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Between January and May, impressions across travel advertisers were up 280% compared to the same period in 2020.
Meituan posts “stellar growth” for first quarter in hotel & travel segment
05/28/2021
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6:26:19 PM
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In-store, hotel & travel segment reports a revenue of RMB6.6 billion, an increase of 112.7%.
In a cookieless future, half-baked marketing won’t do
05/12/2021
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8:01:07 AM
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Online businesses have for years relied on third-party cookies for profiles of site visitors. Are they prepared for a world without them?
Expedia posts a net loss of $581 million in Q1, with leisure travel leading the recovery
05/07/2021
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8:49:11 AM
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For the first quarter of 2021, total gross bookings decreased 14%, with lodging bookings experiencing year-over-year growth in the first quarter.
Travel and tourism brands boost marketing and tailor messages
04/29/2021
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7:33:52 PM
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Expedia and Marriott are among the companies rethinking their marketing as consumers get vaccinated and travel and tourism demand grows.
Travel advertising trends in Asia Pacific
06/19/2019
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7:23:52 AM
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In Asia Pacific the top three challenges for travel marketers are driving direct bookings, achieving ROI for advertising and targeting travelers during a specific purchase point .
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