Sociability, reaching an audience and design are key.
The deal comes after Singapore launched an SGD 45 million marketing campaign in July to encourage local holidays amid a plunge in foreign visitor arrivals due to COVID-19 travel restrictions.
Scheduled on Sep 22-23, the two-forum sessions will bring together an expert lineup of more than 30 speakers from the tourism industry, including Airbnb, TripAdvisor, Lufthansa and Marriott.
The kick-off event scheduled on September 24 with all sponsor spaces being sold out.
At this year's TravelDaily Conference, Meituan will share views on how super apps are re-focusing on data-driven target marketing with enhanced algorithms and models.
The most forward-thinking brands understand that consumers want to interact in a way they do every day with each other – through conversations.
Unlike traditional group buying, the new offering can be redeemed and managed through online self-service.
Digital marketing expert ASAP+ will join TravelDaily China in a webinar on August 18 to rethink brand communication through WeChat.
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