Kayak users will be able to book Trip.com's car-rental offerings in Asia Pacific including Greater China, Singapore, Korea and other destinations.
The strategic shake-up of OTA giants will further intensify competition in the evolving market landscape.
The Shanghai-based company also unveiled its "Accelerated Growth Goal" of establishing a global hotel network in the next five years.
The strategic cooperation offers hoteliers a complete solution to monitor and distribute their images and multilingual text in over 24 available languages.
James Liang, the company's Executive Chairman of the Board, said that Ctrip aims at becoming Asia's No. 1 online travel company in three years, and the world's top online travel company in five years.
Alibaba’s China retail marketplaces had 755 million MAUs in June 2019. This userbase is being constantly exposed to Fliggy as a part of cross-selling tactics.
Recently appointed CEO, Greg Webb, has indicated that Travelport may move into the hospitality space and some of the other components as opposed to focusing only on the airline side going forward.
The interplay of ecosystems and travel e-commerce is driving foreign airlines to explore what the likes of Meituan and Tongcheng Elong have to offer.
