The first two hotels are expected to open in Shanghai and Beijing by late 2020.
From June 30, Baidu’s travel website will only display the shutdown announcement on the page.
OYO's strategy of quickly growing its chain contrasts with H Hotel's method of carefully selecting hotels, for example, by setting certain levels of sales as a condition for consideration as franchisee.
LvYue is taking the long-term lease route to establish its initial footprint in India, it will also explore a combination of management contracts and franchise agreements to expand the network later.
Why not focusing on strengthening existing brands, or even lowering their number, and make them unequivocally distinguishable?
The company’s newfound appetite for local subsidiaries may be a wise marketing decision.
China's annual growth for the cruise tourism market has exceeded 40 percent since 2006.
China has contributed a great part to global tourism growth with booming inbound and outbound travel.
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