Global hotel giant Hilton is expanding in unprecedented haste in China in the face of the relentless advance of Marriott Group in the greater China region.
Up-selling training to a property’s front desk team members, backed up by an astute data strategy, is key to incremental revenue and stepping up loyalty.
The “China Hotels of the Future Alliance” has been jointly formed by Greenland Group, Hainan Airlines，ZTE Corp and Taihe-Atour Hotels.
Huazhu Hotels acquired a 5% stake in Homeinns for RMB435 million to inflate Homeinns's share price and thus push up the price of its proposed privatization.
Major Chinese hotel chains continue to pursue their expansion plans. HUAZHU Hotels states the roadmap is charted out, featuring a pipeline of 696 hotels.
The hotel chain continues to be bullish about its hotel development pipeline, as well as its frequent guests program which rose to 47m members in Q3.
In order to make the most of available real-time data, hotels need to dig deeper to set up a cohesive data strategy and requisite infrastructure.
Spring Airlines will invest over 20 billion yen in a joint venture with Sun Frontier to develop a network of the “Spring Sunny Hotels” in popular Japanese destinations.
