Employee acceptance of AI booking tools is increasing, reaching 78% in the Asia-Pacific region.
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China has remained the largest source market for Vietnam, Thailand, and Malaysia for three consecutive years, contributing over 25% of tourism revenue.
China emerges as the preferred choice.
As AI adoption accelerates, Trip.com’s dual focus on personalisation and operational efficiency positions it as a frontrunner in reshaping digital travel experiences.
The market space is being continuously squeezed.
Future visa restrictions could hit ordinary Chinese tourists the hardest.
The tech-driven retail company is relying on its extensive list of offerings plus loyalty and AI for cross-selling and growth.
The B2B travel market is poised to grow at twice the pace of the global economy.
The online travel platform aims at the next decade of tourism growth in Asia Pacific.
New opportunities await exploration.
With Marriott International as the founding sponsor, applications are now open for initiatives aimed at expanding opportunity and inclusion across GBTA’s global community.
The company has served more than 600 overseas merchants, covering 22+ countries worldwide.
The two giants also face rising competition from younger rivals like Airbnb.
Both companies are counting on growth in international theme parks.
