Search results for “traveler journey”
How are Chinese carriers going about fare families?
02/02/2016|11:40:55 AM|
Recently, many Chinese carriers feature fare families on their respective international websites.However, introducing fare families or unbundling isn’t a straight forward process.Airlines should not only focus on revenue maximization,instead, they should provide flexible products.
Nudging ahead in the game of value-based pricing
12/03/2015|3:13:05 PM|
Perceived value is a big differentiator in travel e-commerce. Here we assess the significance of “value”, and what separates OTAs from hotels.
TripAdvisor’s instant booking to strengthen outbound offering for China
12/03/2015|3:10:22 PM|
Will TripAdvisor sign a deal with Ctrip for instant booking? This and many more questions hold meaning as China remains an attractive proposition for all global players.
Custom travel platform 6renyou receives US$10 million in financing
11/24/2015|6:20:17 PM|
6renyou, an online travel startup offering customized travel for middle-class clients, announced that it received US$10 million in a recent round of funding.
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Personalisation – it’s about embracing smartness
10/11/2015|10:25:59 PM|
How are travel companies trying to be smarter with personalisation? We learn from Dave O’Flanagan, co-founder and CEO of Boxever.
Banking on real-time data for astute network planning
10/10/2015|10:28:00 PM|
The turnaround time for airlines to act on data related to schedules, connections, and passenger traffic flows has come down massively.
Merchandising opportunity awaits for Chinese carriers
09/02/2015|6:03:46 PM|
Airlines in China need to strengthen their selling capabilities, and this shouldn’t stop at refining only direct channels.
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