Search results for “travel funnel”
Travel brands look at novel ways to connect with Gen Z in China
08/03/2021|9:26:34 AM|
Gen Z is playing a vital role in recovery of the travel sector. Companies must continue to respond to the expectations of this cohort as desired.
Trip.com counts on domestic travel for recovery in short span
05/22/2021|11:15:48 AM|
The online travel company leveraged the prowess of domestic offerings in China to capture pent-up outbound demand and improved its booking-related metrics in a significant manner.
Travel brands assess efficacy of content in evolved purchase loop
04/15/2021|5:55:47 PM|
The role of content and blending it with commerce is getting refined in China. Hotel companies also need to re-work on their tech stack to ensure they end up having a better grip on the customer journey.
Leveraging the prowess of AI in the travel booking funnel
08/19/2019|1:54:38 PM|
When booking travel, Chinese travellers are mobile-first or mobile-only, even for transactions. Considering the fact mobile demands a diligent effort, how can AI play its part in streamlining overall mobile shopping?
Counting on novel fintech offerings for travel–related buys
11/11/2020|8:04:51 AM|
The potential of fintech apps and the possibility of how payment and other finance-related activities can pave way for a travel-related buy are being evaluated in China.
Exploring the new technologies and partnerships of super apps
08/26/2020|11:11:49 AM|
At this year's TravelDaily Conference, Meituan will share views on how super apps are re-focusing on data-driven target marketing with enhanced algorithms and models.
Discount pricing + digital tools drive domestic travel transactions in China
07/23/2020|6:04:56 PM|
Chinese online platforms are focusing on digital tools, especially live-streaming, to revive spending. The plan is to drive domestic travel sales volume through discounts, a tactic being described as a short-term phenomenon.
Leveraging 3rd party flagship stores for building "in China for China" business
07/05/2020|5:23:21 PM|
Foreign hotel companies are setting up their flagship stores on Ctrip and Fliggy, and looking at them as a way to let locals shop in a way they are accustomed to.
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