Search results for “travel behavior”
WeChat for room bookings isn’t just about revenue, experience counts too
08/05/2015|10:57:01 PM|
Rather than focusing on too many sales promotion messages on WeChat, hotel companies need to find ways to augment their customer experience program goals.
Programmatic advertising – travel advertisers need to be spot on with it
06/10/2015|9:24:08 AM|
OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.
Personalisation – it’s about embracing smartness
10/11/2015|10:25:59 PM|
How are travel companies trying to be smarter with personalisation? We learn from Dave O’Flanagan, co-founder and CEO of Boxever.
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Capitalizing on the growth of Chinese outbound travel
09/17/2015|11:15:34 AM|
TravelDaily Conference’s 1st roundtable discussed “how the world’s travel and tourism industry can capitalize on the growth of Chinese outbound travel.”
Technology and local partnership –that’s what Expedia is banking on in China
09/15/2015|10:59:51 PM|
Expedia believes it can lend a strong dimension to Chinese domestic intermediaries’ strategy to capitalize on demand for outbound travel .
Alipay bridging the gap between trust and travel e-commerce transactions
09/30/2015|2:34:54 PM|
Selling travel products is a complex proposition, compared to traditional online retail. We assess how Alipay, as a specialist in the payment eco-system, is playing its part in travel e-commerce.
Amadeus ready to serve China with its multi-faceted competencies
09/09/2015|10:25:55 PM|
The pace of change in airline distribution and information technology space in China offers unmistakable opportunity. Here’s how Amadeus is focusing on strengthening its foothold.
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