Search results for “social media”
Travel firms in Asia Pacific leverage data analytics to forecast demand
06/16/2017|2:03:44 PM|
Travel companies in Asia Pacific with China in particular are embedding analytics into their organizations to forecast demand and increase revenues, according to a survey by Hotelbeds.
Hotelbeds to increase hotels in China over next 12 months
06/05/2017|9:35:15 AM|
Hotelbeds sees in China a general shift away from group bookings towards individual trips. Even payment solutions need to be localized.
Counting on prowess of social content to fill seats
05/09/2016|10:32:31 PM|
Cathay Pacific has been running a campaign, relying on stories/ content to entice people in the US to take the leap and travel to China.
Dear Chinese airlines: Digital marketing works in other ways
03/07/2017|3:21:02 PM|
Joseph Wang, Chief Commercial Officer of TravelDaily China & ChinaTravelNews, discusses digital marketing trends for China’s airline industry.
Asian airline booking tech can better serve frequent flyers
02/22/2017|2:41:43 PM|
New ideas in social media marketing from Asia such as WeChat booking are inspiring airlines around the world.
DerbySoft CEO talks about evolution of GDN
02/22/2017|4:28:11 PM|
In the world of fast moving technology, people take for granted how easy it is to plan and book travel itineraries for flights, hotels and more. It’s illuminating to reflect on how far the industry has come in just a few years.
It’s not just about big data, leverage small data, too
01/05/2017|9:17:34 AM|
Small data results from internal resources like PMS, channel manager, website etc. Hotels need to consider the quality and utility of small data, before looking deep into big data, intelligence and analytics.
Tourism bureaus and attractions get smart with Chinese social media
06/05/2015|7:11:43 AM|
Countries around the world are setting up official accounts in Chinese SNS app Wechat and blog Weibo in an effort to attract Chinese tourism.
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