Search results for “performance marketing”
Game of hotel network expansion – who is winning?
11/12/2015|4:10:54 PM|
Major Chinese hotel chains continue to pursue their expansion plans. HUAZHU Hotels states the roadmap is charted out, featuring a pipeline of 696 hotels.
Six Chinese hotel groups form joint network
11/26/2015|12:38:41 AM|
Huatian Hotel Group, New Century Hotels and Resorts, Celebrity City Hotels, New Beacon Hotel Group, Shuguang Hotel Group and GDH set up Zhejiang Lashou.
Didi-Kuaidi leverages investment partnerships in overseas strategy
11/09/2015|5:52:45 PM|
Unlike Uber, Didi-Kuaidi seeks to expand its global presence and influence by investing in Uber’s regional rivals like Lyft, Ola and Grabtaxi.
Uber China matures as stronger more localized service
11/30/2015|12:31:46 AM|
Uber China’s strategy director Zhen Liu said Uber’s market share in China has grown from 2% in the beginning of the year to 35% now.
Weaving the magic of context marketing via your website
11/18/2015|10:11:40 AM|
What does it to take to make a website click every time an anonymous or a repeat user visits it? Count on context marketing to do so.
Trying to capitalize on the prowess of data? Move into the cloud
10/29/2015|10:23:41 PM|
In order to make the most of available real-time data, hotels need to dig deeper to set up a cohesive data strategy and requisite infrastructure.
CAR Inc. reports huge increase in profit for Q3
11/18/2015|10:28:36 PM|
Rental revenue was RMB3,214 million, an increase of 50% y-o-Net profit was RMB1,001 million, compared with RMB327 million in the same period of 2014.
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
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