Search results for “outbound trips”
Mobile device IDs – laying a strong foundation for precision advertising
02/05/2018|8:14:24 AM|
Cookies-based approach to tracking behavior of travelers isn’t enough as one might not be offering accurate message/ ads. On the other hand, mobile device IDs offer more dependable data.
Experts to take stage at ITB China Conference 2018
01/25/2018|5:00:08 PM|
Power packed program includes sessions by Ctrip, Google, Tencent, VisitFinland, Wyndham Hotels and three new areas of focus: Unique Travel, Business Travel and Education & Job Day.
ChinaTravelNews Briefing: Brand plans, official statistics and capital moves
01/26/2018|11:24:18 AM|
Major brands like Priceline, Marriott, Muji and Ctrip made moves in different directions, and statistics helped paint pictures on China’s corporate travel, tourists’ behavior, and cash injections.
ChinaTravelNews Briefing: Booking’s reinvention, Mafengwo’s funding and more
12/25/2017|3:07:29 PM|
We join the dots of the events that took place in the past two weeks to offer insights into the Chinese tourists, travel startup funding rounds, major OTAs and internet giants’ technology solutions in China.
AI provider Babel Technology raises $4.5 million, valued at $45 million
12/22/2017|2:06:27 PM|
Babel Technology, a high-tech company that aims at providing interpretation across languages with artificial intelligence, has raised RMB 30 million (around $4.5 million).
China’s domestic & inbound tourism to gross over $795 billion in 2017
12/25/2017|9:11:04 AM|
Statistics show that domestic and inbound tourism in China will generate traffic exceeding 5.1 billion in 2017 and total revenue of over $795 billion, contributing more than 10% to GDP and employment.
China’s tourism contributes more than 10% to GDP and employment
11/21/2017|4:56:51 PM|
According to CNTA, the total revenue in tourism increased by 13.6% to RMB 4.69 trillion, and the tourism industry in China has contributed RMB 8.19 trillion or 11.01% to GDP in 2016.
Key to targeting “second wallet” – ascertain the style of travel
11/13/2017|10:29:42 AM|
A layer of intelligence that can ascertain an individual or a family’s way of travelling or intent is key to monetising the traffic. This is a key reason why Ctrip has chosen to acquire the US-based Trip.com.
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