Search results for “new media”
As airline merchandising evolves, how are OTAs upping the ante?
10/22/2018|8:02:20 AM|
Every aspect of OTA business, right from analyzing the source of the traffic to what product to offer is becoming data-centric. The combination of cloud computing, data and analytics, machine learning etc. is set to pave way for insights that can help the likes of OTAs in their key decision-making.
Technology innovation empowering travel development: TravelDaily CEO Charlie Li
09/20/2018|12:13:46 PM|
TravelDaily will continue to play the role of a connecter and enabler in the process for further development of the travel industry.
Sino-US travel hit by trade war, Tencent to buy $400m stake in Meituan IPO, and more
09/03/2018|10:51:01 AM|
Chinese tourists to Russia increased by 150% in January-July 2018. Weekly travel bookings from China to the US dropped by 8.4%. Meituan is to go public in Hong Kong on Sept. 20, and Tencent plans to buy $400 million worth of shares in the IPO.
Rural tourism marketer Xiangyou unlocks million-yuan seed round
08/22/2018|5:13:12 PM|
Xiangyou launched full-service marketing solutions for players in rural tourism industry, helping them adopt operation strategies featuring new media, e-commerce and integrated marketing.
Foreign travel brands increasingly being lured by Chinese tech landscape
09/20/2018|10:10:37 AM|
Foreign companies like Booking Holdings are not only assessing business opportunities in the digital space of strategic relevance, but they are also keen on understanding how Chinese technology ecosystems are shaping consumption patterns of global relevance.
Traditional ways of selling travel fading away: Qunar's CEO Gordon Chen
09/19/2018|10:11:42 AM|
Travel brands need to dig deep into certain habits that are being fuelled by emerging apps and platforms, for instance, the popularity of short videos, says Chen.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Strengthening data prowess - a must in today's digital economy
07/26/2018|3:32:52 PM|
Chinese airlines need to look at all the sources of data, especially their own first-party data, and act on it in order to stay competitive in a market where indigenous Internet giants are seemingly touching upon every sphere of life.
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