Search results for “mobile marketing”
High-end is fine, but Ctrip has now its eyes on low-end market, too
03/21/2015|10:23:27 AM|
Ctrip is optimistic that the team is all set to penetrate the low-end market, combating similar focus of its competitors.
Counting on data analytics for identifying and recognising customers
03/14/2015|2:32:02 PM|
Travel marketers are expected to capitalize on the prowess of big data and analytics. ChinaTravelNews learns how Qyer.com is approaching the same for tangible results.
Didi-Kuaidi in high gear for US IPO in June 2015
03/28/2015|9:43:32 AM|
The newly formed Didi-Kuaidi taxi app mega merger is racing to make a US IPO as early as June 2015 in order to catapult itself to a stage of high-speed growth.
Home Inns: Protecting margin and managing growth in a soft environment
03/13/2015|4:05:58 PM|
Home Inns & Hotels Management CEO David Sun is optimistic about the long-term perspective of the travel and lodging market in China.
China integral to Club Med’s goal of attaining global leadership
03/04/2015|6:00:55 PM|
According to Club Med’s development plan, China will become the second largest market after France for Club Med by 2015.
Identifying users and their intent – two of the biggest challenges in digital ad domain
03/03/2015|9:47:58 AM|
Is advertising technology on the verge on touching a point where the intent of a traveller can be accurately assessed in order to offer a marketing message with laser-sharp precision?
Ctrip subsidiary Aiwan gets record investment from Fosun Group
03/11/2015|9:51:09 PM|
Aiwan announced it received multi-million Series A financing from Fosun Group, the largest investment ever in the fledgling theme travel market in China.
Outdoor specialist Toread invests US$38 million in OTA Eyoutour
03/19/2015|9:47:27 AM|
Chinese outdoor specialist Toread will invest RMB230 million (approx: US$38 million) for 74.56% equity in OTA Eyoutour.
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