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Search results for “micro-trip”
6 key takeaways for strengthening digital commerce in China
08/27/2019
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10:40:22 PM
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Foreign travel brands need to be deeply entrenched in this market, especially considering the fact that a Chinese consumer is using a complex, digitally inter-connected network.
Why China is vital for Kiwi.com?
05/30/2019
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4:12:17 PM
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Kiwi.com aims at allowing a traveler to move from one point to another anywhere in the world via one transaction. And unless China figures in it, the goal wouldn’t be complete.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018
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7:50:39 AM
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The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Mobile device IDs – laying a strong foundation for precision advertising
02/05/2018
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8:14:24 AM
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Cookies-based approach to tracking behavior of travelers isn’t enough as one might not be offering accurate message/ ads. On the other hand, mobile device IDs offer more dependable data.
Retailing isn’t just about monetisation, also about being “smarter” than ever
11/03/2017
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10:21:12 AM
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The pace with which retailing continues to evolve means random selling of air ancillaries and non-air ancillary products won’t work or pay off in the future.
Transaction platform Shoukeyi announces A round of strategic investment
08/28/2017
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11:20:03 AM
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Cloud-based travel distribution platform Shoukeyi has acquired tens of millions of yuan in its A round of financing from ChunXiao Capital.
Meta-search in China — as astute as it gets
08/30/2016
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5:58:08 PM
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From pure traffic generation to moving into areas of facilitated bookings, meta-search has come a long way. And China seems to have predicted well and led the way.
Google adds airfare tracking, hotel deal spotting to its metasearch
07/13/2016
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9:03:22 PM
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Google has begun adding airfare tracking, more filters for hotel search and hotel booking advice to its flights and hotels metasearch on both desktop and mobile.
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