Search results for “marketing strategy”
Travelport gears up to strengthen its association with Chinese OTAs
09/04/2018|8:00:37 AM|
Being price-driven isn’t enough for Chinese OTAs. They need to differentiate product offerings and services, such as sharpening merchandising capabilities and counting on business intelligence to take their business to the next level, asserts Travelport’s Ming Foong.
Ctrip and Didi may invest in Indian firms, five OTAs corner 96.4% of Q2 hotel bookings, and more
09/13/2018|10:15:56 AM|
Ctrip is likely to invest $100 million in food-delivery platform Zomato and Didi is reported to back the Chinese business of OYO. Ctrip, Meituan, Qunar, Tongcheng-eLong and Fliggy accounted for 96.4% of Q2 hotel bookings.
Smart hotel solution provider Systemteq lands million-dollar funding round
09/03/2018|3:10:53 PM|
The company works with Alibaba to create smart hotels.
Rural tourism marketer Xiangyou unlocks million-yuan seed round
08/22/2018|5:13:12 PM|
Xiangyou launched full-service marketing solutions for players in rural tourism industry, helping them adopt operation strategies featuring new media, e-commerce and integrated marketing.
How are hotels responding to the seismic shift in staying at a location?
08/24/2018|8:15:33 AM|
Hotels are experimenting and evolving in terms of their design, amenities, service etc. Accordingly, the combination of data, content and technology, too, needs to transform to attain guest-centricity.
Ctrip customized travel unit and Tourism New Zealand to train tour experts
09/05/2018|9:20:45 AM|
Between July 2017 and July 2018, more than 448,000 Chinese tourists visited New Zealand. Customized travel is increasingly becoming recognized as the best way to explore New Zealand.
Entertainment platform iQIYI licenses premium content to Air New Zealand
09/03/2018|4:52:03 PM|
The partnership makes iQIYI Asia's first video platform to have its content featured on the in-flight entertainment system of a major airline.
Digital services to keep passengers connected and in control – Finnair shows the way
07/20/2018|7:55:03 AM|
Finnair is among those few proactive carriers that have exemplified how the blend of right e-commerce tools and data strategy backed by an agile digital team can result in product optimization as well as creation of a new benchmark around how to approach personalization.
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