iQIYI, an innovative market-leading online entertainment service in China, today announced that it has reached a strategic cooperation agreement with Air New Zealand, an award winning international airline that is New Zealand's flagship carrier.
Under the agreement, Air New Zealand will offer passengers an array of premium iQIYI content available on its aircrafts' in-flight entertainment system. The partnership represents the first meaningful partnership between a major airline and an online video provider, and makes iQIYI Asia's first video platform to have its content featured on the in-flight entertainment system of a major airline.
iQIYI's partnership with Air New Zealand launched on September 1, with iQIYI in-flight entertainment content available to passengers on that day's direct flight from Shanghai to Auckland. To promote the new initiative, the two companies held an "iQIYI-New Zealand Day," with passengers receiving an "XFun" foodie map (a tie into popular food show XFun Foodie Club) and an iQIYI VIP membership card.
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