Search results for “marketing strategy”
Engaging guests post a booking is done - how to excel in this arena?
09/10/2018|10:17:17 AM|
Hotels lack ways to communicate their offerings – what services, amenities they have, what promotions they are running etc. and how to best share the same depending upon what the guest is likely to be looking for.
Sino-US travel hit by trade war, Tencent to buy $400m stake in Meituan IPO, and more
09/03/2018|10:51:01 AM|
Chinese tourists to Russia increased by 150% in January-July 2018. Weekly travel bookings from China to the US dropped by 8.4%. Meituan is to go public in Hong Kong on Sept. 20, and Tencent plans to buy $400 million worth of shares in the IPO.
Alibaba's ecosystem + Fliggy - how the combo is set to simplify travel buying?
06/19/2018|9:05:31 AM|
Alibaba garners vital information about its users with the presence of Fliggy, Taobao and Alipay in one user interface, taking friction out of trip planning and buying.
Travelport gears up to strengthen its association with Chinese OTAs
09/04/2018|8:00:37 AM|
Being price-driven isn’t enough for Chinese OTAs. They need to differentiate product offerings and services, such as sharpening merchandising capabilities and counting on business intelligence to take their business to the next level, asserts Travelport’s Ming Foong.
Ctrip and Didi may invest in Indian firms, five OTAs corner 96.4% of Q2 hotel bookings, and more
09/13/2018|10:15:56 AM|
Ctrip is likely to invest $100 million in food-delivery platform Zomato and Didi is reported to back the Chinese business of OYO. Ctrip, Meituan, Qunar, Tongcheng-eLong and Fliggy accounted for 96.4% of Q2 hotel bookings.
Smart hotel solution provider Systemteq lands million-dollar funding round
09/03/2018|3:10:53 PM|
The company works with Alibaba to create smart hotels.
Rural tourism marketer Xiangyou unlocks million-yuan seed round
08/22/2018|5:13:12 PM|
Xiangyou launched full-service marketing solutions for players in rural tourism industry, helping them adopt operation strategies featuring new media, e-commerce and integrated marketing.
How are hotels responding to the seismic shift in staying at a location?
08/24/2018|8:15:33 AM|
Hotels are experimenting and evolving in terms of their design, amenities, service etc. Accordingly, the combination of data, content and technology, too, needs to transform to attain guest-centricity.
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