Search results for “marketing strategy”
Ctrip becomes China Eastern’s fifth largest shareholder after RMB 3 bn investment
07/06/2016|10:05:19 AM|
China Eastern Airlines has raised RMB 8.548 billion in a private placement and Ctrip has become the carrier’s fifth largest stakeholder after taking 3.22% for RMB 3 billion.
Air France KLM banks on its entrenched sales strategy in China
05/25/2016|11:14:05 AM|
Indirect offline distribution has opened up for foreign carriers in the last couple of years. Air France KLM is making the most of its association with offline and online agencies built over the years to maximize sales.
Alitrip integrates VR into impending “future hotels 2.0”
05/23/2016|9:35:28 AM|
Shaohua Li, President of Alitrip, said that his company would integrate VR technology into online hotel reservation in its “future hotels 2.0” strategy that aims to provide online solutions for hotels and build a cloud-based hotel management system.
Setting up an e-commerce brand in China – it’s about prioritizing investments
03/14/2016|10:16:20 PM|
There is no magic bullet to succeed in China. An insight into how Thailand-based ONYX Hospitality Group is looking at apt mix of brand building and performance advertising.
OpenJaw all set for a stronger presence in China
05/10/2016|10:31:53 PM|
To create and manage a rich omni-channel customer experience, airlines require platforms that provides extensive business model control (rules based) plus strong product and channel management capabilities. These platforms must have a modular open architecture that fosters a partner eco-system for collaborations.
5 areas that can enhance the UX strategy
05/11/2016|11:05:23 AM|
In order to enhance user experience strategy, airlines can target low hanging fruit with collaboration, optimize the booking flow, optimize designing for different platforms, manage offer and track cross-device.
Tuniu forays into unchartered areas in addition to its tour packages offering
03/03/2016|6:18:58 PM|
How is the current crop of online travel companies in China trying to unlock additional profitability? How can the huge volume of traffic be better monetized by OTAs? Are all transactions 100% digital?
UTour makes strategic investment in Yunnan outbound travel agency Joyer’s Journey
05/26/2016|10:05:44 AM|
Chinese outbound travel operator UTour has entered into a strategic investment agreement with Yunnan outbound travel agency Joyer’s Journey (“卓越之旅”) to expand its outbound travel retailing market in Yunnan province.
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