Search results for “marketing spend”
How airlines can acquire an innovation mindset?
03/24/2017|10:16:56 AM|
Kieron Branagan, CEO of OpenJaw, a travel tech firm and subsidiary of TravelSky, reflects on innovation strategies for the airline business, based on external research as well as the company's internal efforts.
Plateno’s experiences from its international expansion
04/07/2017|6:57:16 PM|
Chinese hotel chain Plateno may gradually demonstrate its own strengths in the future development as an international brand and differentiate itself from other brands under the umbrella of Jin Jiang International Hotels Group.
Europe gears up to capitalize on prowess of China as a source market
02/22/2017|10:35:49 AM|
The European Union is preparing activities for the forthcoming EU-China Tourism Year. The decision to christen Europe as the first partner destination for the ITB China event is such initiative.
Tencent continues reign as China’s most valuable brand, Ctrip ranks 38th with $2,260m
03/21/2017|9:45:31 AM|
Tencent continued its reign as China’s most valuable brand, rising 29% to be the first 100-billion-dollar brand while Ctrip ranked 38th in the Chinese companies with a brand value of USD 2,260 million.
China's new family-travel trend poses opportunities
01/13/2017|6:44:18 PM|
China's evolving family-travel trend poses new opportunities for the industry to target with more creative offerings beyond families of younger parents and small children, according to travel search site Wego.
Ctrip invests in US-based Chinese tour operators
10/25/2016|8:16:18 PM|
Ctrip has invested in two of North America’s largest tour operators to build up its destination service and procurement system in the area.
Alibaba’s IM unit rolls out corporate travel service
10/14/2016|9:29:09 AM|
More than 1,000 partner enterprises have signed up for the corporate travel service powered by Alibaba’s instant message unit DingTalk.
Airlines: Leveraging Tech for Added Value
10/27/2016|9:39:12 AM|
With the increasing touch points that technology brings, airlines can leverage their auxiliary services to attract more consumers and grow revenue.
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