Search results for “market segmentation”
Family travel startup Maitao acquires Daocaoren Camp to gain Wuhan branch
10/05/2015|1:40:23 PM|
Maitao has made a full acquisition of Wuhan-based Daocaoren Camp and converted it into its Wuhan “branch”.
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Wanda Group takes on Disney in ambitious cultural tourism plans
10/05/2015|10:30:59 PM|
Wanda Group’s chairman Jianlin Wang has an ambitious plan to make tourism a key pillar of profitability for the group.
CYTS Shanshui Hotel heads for New Third Board listing
09/23/2015|9:53:29 PM|
CYTS Shanshui Hotel Investment & Management Company is speeding up preparations for a listing on the New Third Board.
Technology and local partnership –that’s what Expedia is banking on in China
09/15/2015|10:59:51 PM|
Expedia believes it can lend a strong dimension to Chinese domestic intermediaries’ strategy to capitalize on demand for outbound travel .
How is Priceline Group gearing up to cast its spell on China?
09/14/2015|10:53:25 AM|
The group now has over 500 employees based in China, 10 offices across the country with another two planned to open towards the end of the year.
Ctrip makes a high-profile entry into the Chinese-language vehicle charter
08/19/2015|5:31:16 PM|
Ctrip has announced it will be launching a Chinese-language vehicle charter service in Europe and will likely make acquisitions for this service in the future.
Chinese outbound travel – OTAs figure prominently in hotel distribution mix
08/27/2015|6:07:31 PM|
For hotel companies targeting Chinese outbound travel segment, the reliance on OTAs is important at this juncture.
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