Search results for “hotel review”
A rough guide to the Circle of Trust with hotels and social media
11/18/2013|4:31:40 PM|
If you are a hotelier, your “Circle of Trust” is growing by the minute. You can’t stop its expansion, but you influence it. Embrace your “Circle of Trust” and it can be your best friend, similar to the original definition that you had in mind when we started this discussion.
Volume of hotel reviews in the US has dropped, while overall guest satisfaction has increased
10/29/2013|11:31:34 AM|
In the United States, the volume of user-generated hotel reviews has dropped, while the average satisfaction of reviewing guests has increased, new analysis shows.
ReviewPro Launches Revenue Optimizer to Increase Hotel RevPAR with Insights from Review Analytics
10/29/2013|10:32:22 AM|
ReviewPro has launched the Revenue Optimizer to help hoteliers increase hotel revenue by acting on insights from the social web.
Oyster is the latest to sell up as TripAdvisor continues acquisition spree
10/16/2013|11:18:39 AM|
TripAdvisor has acquired hotel review service Oyster with terms of the deal undisclosed.
Luxury travellers and social media – The past, present and future
09/26/2013|9:52:14 AM|
TripAdvisor contributes about 61% of all reviews on luxury hotels in the US and 53% of all reviews on luxury hotels globally, reveals a survey by Brand Karma and International Luxury Travel Market.
Survey reveals half of users do not trust travel review websites
09/25/2013|10:27:31 AM|
Content is STILL proving to be the king. About 60% of review website users pay more attention to customer comments rather than to the numerical or star ratings reviewers provided.
Is there an 80/20 rule in social media for the travel industry?
09/09/2013|8:43:48 PM|
Hotels should carefully evaluate the return on their investment in paying to go to the far reaches of the universe to capture social media data.
Kayak Drops TripAdvisor Hotel Reviews, Adds Its Own User Ratings
08/29/2013|9:39:36 AM|
Now that TripAdvisor has launched Kayak-like hotel metasearch, the two companies are competing head to head for the first time. That’s the context for a new feature that Kayak is introducing today: User rating scores to rival TripAdvisor’s Popularity Index for hotels.
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