Search results for “foreign travel”
As airline merchandising evolves, how are OTAs upping the ante?
10/22/2018|8:02:20 AM|
Every aspect of OTA business, right from analyzing the source of the traffic to what product to offer is becoming data-centric. The combination of cloud computing, data and analytics, machine learning etc. is set to pave way for insights that can help the likes of OTAs in their key decision-making.
Sorting the technology use conundrum - when to embrace it
09/19/2018|10:21:55 AM|
Blockchain, augmented reality, artificial intelligence...there is no dearth of what all promises to change the way travellers plan and buy their trip essentials. How are travel companies going about embracing technology?
Localized content for bookings from China – a must for foreign hotels
08/09/2018|7:37:28 AM|
Foreign hotel companies need to focus on providing better content to 3rd party hotel intermediaries in China in order to step up the conversion rate for their outbound business.
China’s inbound tourist arrivals down 0.4% to 69.23 million in H1 2018
08/23/2018|10:48:30 AM|
For the first half of 2018, the number of domestic tourists in China increased 11.4% to 2.826 billion, and the number of outbound travelers was up 15% to reach 71.31 million.
Foreign carriers fail to differentiate content despite NDC connectivity in China
07/26/2018|9:34:09 AM|
IATA's NDC XML standard has enabled foreign carriers to come up with a differentiated offering for channels that have opted to connect via this standard. But the same isn't the case in China.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Tencent leads new funding in OYO, Chinese spends $45 billion to escape heat, and more
08/06/2018|11:58:59 AM|
Tencent Holdings is likely to inject $300-500 million into OYO Rooms. This summer, Chinese tourists will make about 500 million trips in July and August, and are expected to spend more than $45 billion.
Digital services to keep passengers connected and in control – Finnair shows the way
07/20/2018|7:55:03 AM|
Finnair is among those few proactive carriers that have exemplified how the blend of right e-commerce tools and data strategy backed by an agile digital team can result in product optimization as well as creation of a new benchmark around how to approach personalization.
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