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Improving efficacy in the arena of aircraft tracking

04/08/2019|5:20:46 PM|

Real-time aircraft tracking is a complex task. But the aviation industry needs to make progress as by 2021, airlines will be required to autonomously report an aircraft’s position at least once every minute when in a “distress condition”.

It’s not just about big data, leverage small data, too

01/05/2017|9:17:34 AM|

Small data results from internal resources like PMS, channel manager, website etc. Hotels need to consider the quality and utility of small data, before looking deep into big data, intelligence and analytics.

NH Hotel’s trump cards for China - authenticity of brands and collaboration

05/17/2016|4:40:08 PM|

NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.

Banking on real-time data for astute network planning

10/10/2015|10:28:00 PM|

The turnaround time for airlines to act on data related to schedules, connections, and passenger traffic flows has come down massively.

WeChat as a touchpoint – not only about business accounts or social ads

07/19/2015|10:32:40 AM|

WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.

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