Search results for “event marketing”
5 pillars of ONYX Hospitality Group's localization strategy in China
05/22/2018|7:53:56 AM|
ONYX selects Shanghai for its Greater China regional office and appoints a head for the first time for this market to looking deeply at systems, digital assets, managing data and marketing.
Lending a distinctive touch to each and every hotel brand - how to attain success?
06/28/2018|9:48:35 AM|
Companies like Huazhu Group and Wyndham aren't averse to experimenting. Importantly, standardization of a hotel category doesn't mean being "fixed" for these companies.
Cutting down on payment-related fraud via machine learning and AI
08/15/2018|7:52:49 AM|
Travel merchants need to do away with outdated antifraud technologies that cause high false positive rate. That’s why companies are being recommended to go for real-time machine learning.
Kiwi.com gears up for expansion in China, targets domestic content
05/30/2018|7:45:20 AM|
The virtual interlining specialist plans to provide the best flight or transportation content to its B2B partners in China.
Localized content for bookings from China – a must for foreign hotels
08/09/2018|7:37:28 AM|
Foreign hotel companies need to focus on providing better content to 3rd party hotel intermediaries in China in order to step up the conversion rate for their outbound business.
Strengthening data prowess - a must in today's digital economy
07/26/2018|3:32:52 PM|
Chinese airlines need to look at all the sources of data, especially their own first-party data, and act on it in order to stay competitive in a market where indigenous Internet giants are seemingly touching upon every sphere of life.
Foreign carriers fail to differentiate content despite NDC connectivity in China
07/26/2018|9:34:09 AM|
IATA's NDC XML standard has enabled foreign carriers to come up with a differentiated offering for channels that have opted to connect via this standard. But the same isn't the case in China.
Accor ‘lifestyle hospitality company’ partners with Abercrombie & Fitch
07/18/2018|3:18:25 PM|
SBE is to collaborate with US clothing retailer Abercrombie & Fitch to run co-branded events and pop-up shops in hotels.
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