Search results for “entry points”
Foreign airlines exploring diverse options for distribution in China
09/30/2019|2:27:23 PM|
The interplay of ecosystems and travel e-commerce is driving foreign airlines to explore what the likes of Meituan and Tongcheng Elong have to offer.
Lufthansa Innovation Hub keen on learning from "super app" model in China
09/01/2019|10:11:06 AM|
The corporate digitization unit of Lufthansa Group, which now has an office in Shanghai, is keen on evaluating the consumption pattern of super app. And how providers of those super apps are expanding their everyday relevance.
6 key takeaways for strengthening digital commerce in China
08/27/2019|10:40:22 PM|
Foreign travel brands need to be deeply entrenched in this market, especially considering the fact that a Chinese consumer is using a complex, digitally inter-connected network.
What's driving Tongcheng-Elong's impressive growth in China?
08/28/2019|12:20:07 PM|
The online travel company has judiciously capitalized on its association with Tencent, and believes it is primed for sustaining its growth in the future.
Five tips to up the game for search optimization in China
07/23/2019|9:19:41 AM|
Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans.
Accor’s renewed focus – aspirational and experiential aspects of a guest
06/11/2019|4:16:13 PM|
The driver for Accor going forward is the renewed focus on live + work + play aspects of a guest and owning the relationship, drifting away from being just owner of properties.
Meituan scales up core "eating" business, and along with it hotel bookings too!
05/16/2019|10:02:44 AM|
As the superapp's stickiness grows, one of its investors, Booking Holdings, believes that Meituan is going to act as a vital entry point for outbound travel as well.
As airline merchandising evolves, how are OTAs upping the ante?
10/22/2018|8:02:20 AM|
Every aspect of OTA business, right from analyzing the source of the traffic to what product to offer is becoming data-centric. The combination of cloud computing, data and analytics, machine learning etc. is set to pave way for insights that can help the likes of OTAs in their key decision-making.
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