Search results for “direct channel”
Travel brands assess efficacy of content in evolved purchase loop
04/15/2021|5:55:47 PM|
The role of content and blending it with commerce is getting refined in China. Hotel companies also need to re-work on their tech stack to ensure they end up having a better grip on the customer journey.
Huazhu Group aims to be bigger, gears up for a brighter future
03/30/2021|10:44:56 AM|
The Chinese hotel company has carved out its strategic focus for 2021, built on property expansion, strengthening bonds with existing and new customers, both backed up astute data strategy and digitization project.
JD.com-backed hotel platform upgrades to encompass travel, local lifestyle
03/10/2021|3:39:32 PM|
Zhiding365.com launched its mobile platform in August 2020, and expected to attract 80 million members a year.
Travel sector eyes consumers from lower-cities in China
04/13/2021|11:25:41 AM|
The travel sector is counting on consumers from lower-tier cities as a vital cog for not only revenue generation in the short-term, but also as a growth engine for the future.
Tongcheng-Elong continues to garner users from non-1st-tier cities
03/29/2021|12:09:41 PM|
Highlights of Q4 2020 for the online travel company included its continued expansion of registered users from non-1st tier cities in China, user acquisition and an acquisition in the corporate travel sector.
Hotel membership operator OTM secures RMB 40 million in an angel round
03/16/2021|5:20:49 PM|
OTM has established cooperation with more than 500 hotels since December 2020.
Hotel direct sales service provider Honey Guide secures tens of millions of yuan
03/24/2021|10:55:51 AM|
The company’s digital solutions helped some merchants triple or quadruple their transaction values in WeChat.
Trip.com Group unveils new travel marketing hub Star Store
04/01/2021|3:25:38 PM|
As of December 2020, Trip.com Group saw 200 million consumers tune in for live broadcasts, including the Boss Live show, driving Trip.com Group's total pre-sale GMV to over RMB 5 billion.
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