Search results for “digital marketing”
"Direct sales" going up for Chinese carriers, but is it enough?
10/18/2017|9:02:02 PM|
Top carriers in China today have 40-45% sales coming in via "direct" channels. But this figure also includes selling inventory via OTAs. So this doesn't translate into owning the passenger for airlines.
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017|10:05:17 AM|
When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
Alipay promotes smart tourism with global partners
09/30/2017|9:21:39 AM|
Alipay, the world’s largest online payment platform, recently announced an upgraded smart outbound tourist service platform at a meeting of ecosystem partners from over 20 countries in Beijing.
Overseas independent travel provider RRUU raises RMB 35 million
08/18/2017|3:19:00 PM|
RRUU has recently received RMB 35 million in its A+ round financing and is to complete the B-round financing later this year.
Mainland Chinese tourists sought-after having spent $33 billion in US
08/16/2017|11:09:49 AM|
China continued to reign as a top visitor source market for the US in 2016, as the number of visitors from mainland China grew by 15% to 3 million and their total spending increased by 9% to $33 billion.
Travelport’s Trip Assist gives APAC agencies a mobile edge
07/18/2017|10:50:15 AM|
Travelport’s Trip Assist gives TMCs and travel agencies a comprehensive branded mobile app including itinerary management, day of travel services, real-time mobile messaging and customization options.
Establishing a data-driven digital platform for Chinese travellers
06/06/2016|1:38:31 PM|
Foreign hotel brands’ digital assets are increasingly looking at offering a flexible and personalized experience to Chinese travellers, even learning from other Chinese websites in addition to their own proprietary findings.
Counting on technology to overcome breakdown in personalization
07/24/2017|4:35:01 PM|
The blend of Bluetooth beacon technology, hyper local marketing, and GPS geo-fencing can help hotels to convey what they have to offer and in turn, improve the overall stay experience.
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