Search results for “digital experience”
WeChat as a touchpoint – not only about business accounts or social ads
07/19/2015|10:32:40 AM|
WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.
Programmatic advertising – travel advertisers need to be spot on with it
06/10/2015|9:24:08 AM|
OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.
Shanghai becomes world’s 8th largest cruise port
06/29/2015|6:29:34 PM|
Shanghai overtook New York to become the eight busiest cruise port in the world, with 240 cruises using Shanghai as home port in 2014, a growth of 42.9% y-o-y.
Planning and promoting apps – a different ball game in China
06/25/2015|6:27:08 PM|
There are many interesting aspects that mobile specialists and marketers needs to consider in order to work on a relevant app and popularize the same in China.
China brands special part 3: Travel Agencies - Going mobile and total trust
06/10/2015|9:23:41 AM|
Part of a three-part special series, ChinaTravelNews takes a look at the Travel industry brands that made the list. Part 3 takes a look at travel agencies, with two making the list.
China brands special part 2: Hotels - Digitalization and quality consistency
06/01/2015|12:02:26 PM|
Part of a three-part special series, ChinaTravelNews takes a look at the Travel industry brands that made the list. Part 2 takes a look at hotels, with three making the list.
Air China sets its sight on top level personalization
05/29/2015|6:30:36 PM|
Chinese carriers generally lag behind their counterparts in the U. S. when it comes to personalization. But things are evolving, says Air China’s Fajin Hu.
Homeinns Hotel Group leaves its comfort zone, targets mid-scale segment
05/15/2015|10:55:00 PM|
Despite facing its toughest quarter since Homeinns was established in 2002, the group is hopeful of building on its positive metrics from Q1
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