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Search results for “differentiation”
Understanding intricacies associated with digital ad market in China
05/27/2016
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9:08:23 PM
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Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
Air France KLM banks on its entrenched sales strategy in China
05/25/2016
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11:14:05 AM
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Indirect offline distribution has opened up for foreign carriers in the last couple of years. Air France KLM is making the most of its association with offline and online agencies built over the years to maximize sales.
Inside Expedia’s Usability Lab, consumer behavior provides insights
05/24/2016
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9:20:41 AM
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Designed primarily to explore consumers’ path to purchase — and to see how online design elements facilitate or hinder the process —Expedia’s Usability Lab is also predicated on the premise that anything that makes the process smoother is good for all concerned.
Maritim Hotels prepares to open its 2 new hotels in Hangzhou and Hefei
05/20/2016
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4:55:48 PM
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In addition to 3 established hotels in China , Maritim, the largest owner managed German Hotel brand is preparing to open its 2 new hotels in Hangzhou and Hefei.
Hotel alliances: make or break for mid-regional hotels chains?
05/19/2016
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9:38:11 AM
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Whether joining alliances can help all hotels? Are hotels in a position against OTA or they can co-exist with each other? Five executives gathered at ChinaTravelNews’ panel during the Hotel and Marketing Conference to discuss the matter yesterday.
China Lodging makes a compelling statement with Q1 results
05/18/2016
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4:27:30 PM
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With their latest financial results, the group has asserted that their strong innovation capability drives underlying robust performance.
Counting on prowess of social content to fill seats
05/09/2016
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10:32:31 PM
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Cathay Pacific has been running a campaign, relying on stories/ content to entice people in the US to take the leap and travel to China.
P2P car rental ATzuche receives record crowdfunding
05/05/2016
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3:11:28 PM
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Chinese P2P car rental ATzuche secured over USD 14.7 million via JD’s private equity crowdfunding platform
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