Search results for “demographics”
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018|2:03:44 PM|
It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
TravelDaily China will present insights on China at ITB Berlin
02/26/2018|5:41:05 PM|
ITB Berlin 2018 will take place on March 7-11. TravelDaily China will be exhibiting at the trade show and organize events to promote greater understanding of China’s digital marketing & travel innovations.
OpenJaw China: Airlines count on 3 pillars for a differentiated offering
12/01/2017|9:34:37 AM|
Personalisation, underlying trends that are making organisations agile and innovative, and new sector-specific businesses processes and systems can enable airlines to come up with a differentiated offering.
Key to targeting “second wallet” – ascertain the style of travel
11/13/2017|10:29:42 AM|
A layer of intelligence that can ascertain an individual or a family’s way of travelling or intent is key to monetising the traffic. This is a key reason why Ctrip has chosen to acquire the US-based Trip.com.
Retailing isn’t just about monetisation, also about being “smarter” than ever
11/03/2017|10:21:12 AM|
The pace with which retailing continues to evolve means random selling of air ancillaries and non-air ancillary products won’t work or pay off in the future.
Ctrip leads AI and big data study for superior travel experience
10/26/2017|3:59:40 PM|
Ctrip studies 50TB data generated daily by its 300 million users to understand demographics, customer demands and travel behavior, strengthening capabilities in AI, big data and intelligent hardware.
Ctrip opens up data and cross-platform synergies for destination marketing
10/25/2017|7:52:48 AM|
Ctrip is not only growing its own technologies and data for destination marketing, but also exploring cross-platform strategies by partnering with internet giants including WeChat and Google.
Plateno’s experiences from its international expansion
04/07/2017|6:57:16 PM|
Chinese hotel chain Plateno may gradually demonstrate its own strengths in the future development as an international brand and differentiate itself from other brands under the umbrella of Jin Jiang International Hotels Group.
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