Search results for “customer journey”
Counting on flight data to offer top-notch flyer experience
01/30/2016|11:45:05 AM|
OAG has already developped analytics and schedules offerings. The company's CEO Phil Callow believed that carriers and OTAs need to help passengers to know flight schedule so as to reduce passenger re-bookings and better customer service.
How are Chinese carriers going about fare families?
02/02/2016|11:40:55 AM|
Recently, many Chinese carriers feature fare families on their respective international websites.However, introducing fare families or unbundling isn’t a straight forward process.Airlines should not only focus on revenue maximization,instead, they should provide flexible products.
Nudging ahead in the game of value-based pricing
12/03/2015|3:13:05 PM|
Perceived value is a big differentiator in travel e-commerce. Here we assess the significance of “value”, and what separates OTAs from hotels.
TripAdvisor’s instant booking to strengthen outbound offering for China
12/03/2015|3:10:22 PM|
Will TripAdvisor sign a deal with Ctrip for instant booking? This and many more questions hold meaning as China remains an attractive proposition for all global players.
Custom travel platform 6renyou receives US$10 million in financing
11/24/2015|6:20:17 PM|
6renyou, an online travel startup offering customized travel for middle-class clients, announced that it received US$10 million in a recent round of funding.
Personalisation – it’s about embracing smartness
10/11/2015|10:25:59 PM|
How are travel companies trying to be smarter with personalisation? We learn from Dave O’Flanagan, co-founder and CEO of Boxever.
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Banking on real-time data for astute network planning
10/10/2015|10:28:00 PM|
The turnaround time for airlines to act on data related to schedules, connections, and passenger traffic flows has come down massively.
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