Search results for “cost”
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Trying to capitalize on the prowess of data? Move into the cloud
10/29/2015|10:23:41 PM|
In order to make the most of available real-time data, hotels need to dig deeper to set up a cohesive data strategy and requisite infrastructure.
Letv Auto acquires 70% stake in Yongche
10/21/2015|5:34:04 PM|
Letv Auto will acquire a 70% stake in Yongche to completed the service loop of its Smart Car project.
Travel O2O ecommerce platform Ilvyou raises US$8.6 million in A Series financing
10/21/2015|4:41:53 PM|
Travel wholesale ecommerce and O2O platform Ilvyou announced it received RMB55 million in its A Series financing round, from lead investor CHC Capital.
Tuniu sets up commercial factoring firms to boost capital support for industry
09/17/2015|3:32:14 PM|
Tuniu became the first OTA stepping into the tourism factoring field as it announced on September 16 that it has been approved to establish two commercial factoring companies with an investment of RMB1.3 billion.
CNTA lifts regional restrictions on tour operator’s service networks
09/29/2015|10:39:51 AM|
CNTA is giving tour companies a free rein to set up as many service points as they like in any number of cities within the province and cities where they are based.
BTG Hotels invests US$3.5 million for country resort and ecommerce subsidiaries
09/29/2015|10:39:37 AM|
BTG Hotels is investing RMB22.5 million in the joint venture BTG Lohas Cultural Tourism and its wholly-owned subsidiary BTG Ecommerce.
UCAR and Edaijia team up to secure their corner of the ride-hire segment
10/16/2015|11:55:25 AM|
CAR Inc’s UCAR has formed a strategic partnership with driver-hire platform Edaijia to share resources and secure the ride-share market.
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