Search results for “context marketing”
Booking.com's China plan: Localization is more about re-invention
12/08/2017|11:36:52 PM|
“As for localization in China,it’s more about re-invention. There are so many things which are very interestingly either better or different in China,” said Pepijn Rijvers, CMO of Booking.com.
Lufthansa counts on NDC XML API to run flagship stores in China
11/27/2017|11:03:21 AM|
The Lufthansa Group intends to capitalise on the growing reach of Alibaba and other ecosystems. The complexion of digital commerce can change in the next few years in China.
ChinaTravelNews Briefing: Booking’s reinvention, Mafengwo’s funding and more
12/25/2017|3:07:29 PM|
We join the dots of the events that took place in the past two weeks to offer insights into the Chinese tourists, travel startup funding rounds, major OTAs and internet giants’ technology solutions in China.
Data firm VariFlight works with Embraer on Flight Happiness Index
12/05/2017|6:08:39 PM|
Chinese flight data firm VariFlight set up partnership with Brazilian aviation conglomerate Embraer on Flight Happiness Index to improve passenger experience for online air booking.
Wedding travel specialist LoveJourney bags 8-digit funding
11/15/2017|1:37:45 PM|
LoveJourney, a Hangzhou-based online platform offering tailor-made wedding travels, has received tens of millions of yuan, which will be used on international content standardization and business development.
ITB Asia: Connecting global tourism brands and Chinese millennials
11/01/2017|2:44:01 PM|
About 150 executives from Ctrip, Meituan Travel, Shiji, Maritim Hotels, Hotelbeds, Saber, Yearth Group and other enterprises have shared insights into Chinese outbound tourism and marketing technologies.
Distribution shouldn't be just about selling, count on data, too!
10/18/2017|1:21:51 PM|
What encompasses "airline distribution" needs to evolve, and the same shouldn't be only about selling or completing a transaction, says Guoxiang Wu, SVP, Marketing Division, China Southern Airlines.
6 areas that can propel digital transformation
10/13/2017|4:02:38 PM|
Digital transformation can eradicate a passenger’s pain points and make every offer or interaction meaningful, but the whole effort can go awry, too, without an earnest manner, explains Blair Koch.
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