Search results for “content marketing”
7 pillars of Shiji’s business transformation
02/16/2017|5:14:10 PM|
Shiji envisions being a part of consumers’ lives when they “eat, sleep, shop and play”. This forms the basis of group’s latest transformation - being a platform service provider with strong data and analytical capabilities encompassing various sectors.
Europe gears up to capitalize on prowess of China as a source market
02/22/2017|10:35:49 AM|
The European Union is preparing activities for the forthcoming EU-China Tourism Year. The decision to christen Europe as the first partner destination for the ITB China event is such initiative.
Taiwan OTA KKday raises $7m in A+ round
12/05/2016|9:30:03 AM|
Taiwan-based online travel company KKday received USD 7 million in series A+ round funding for further expansion in Asia.
Ctrip takes a big step in pursuit of going global
11/27/2016|9:50:20 AM|
Drifting away from intense competition in the domestic OTA market, Ctrip seems to have come a long way in a span of 18 months. The decision to acquire Skyscanner means Ctrip isn’t just a single market player anymore.
FIT Ruums partners with DidaTravel Technology in China
11/22/2016|3:58:14 PM|
Webjet Limited’s newly launched B2B accommodation distributor FIT Ruums has formed a partnership with DidaTravel Technology in China.
Building a customer-centric distribution channel
10/26/2016|9:29:21 AM|
Chinese airlines have responded to OTAs by focusing on direct sales and axing agency commission fees. At the heart of their argument was that the move was for consumers.
Time for foreign meta-search engines to go beyond strong “product”
09/13/2016|10:37:50 AM|
Localisation of product and team isn’t seemingly enough for any foreign meta-search engine due to the sheer scale of intermediaries that are already established in China.
Counting on prowess of social content to fill seats
05/09/2016|10:32:31 PM|
Cathay Pacific has been running a campaign, relying on stories/ content to entice people in the US to take the leap and travel to China.
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