Search results for “branded experience”
Invigorating a hotel with a fresh design - how Wyndham is doing it?
05/17/2019|11:42:19 AM|
Hotel companies need to come up with a design that not only reflects lifestyle and social elements of guests but also has to remain true to a brand’s essence and tone.
Crafting a digital strategy for “not-a-go-to-brand” in China
07/03/2019|5:37:51 PM|
Air France KLM is open to embracing various touchpoints in China, including the ones owned by 3rd party channels/ platforms.
Chinese leisure accommodation startup SpaceBox bags over RMB 10 million
07/11/2019|10:08:09 AM|
SpaceBox provides integration solutions for individual hotels targeting younger people.
Shangri-La Hotels: Adventure between personalization and privacy
07/09/2019|4:20:56 PM|
Personalization is about recognizing a traveler on all touchpoints and acting on data to come up with relevant product and content recommendations. But while doing so, organizations can’t go wrong with tailored offers or compromise customers’ privacy.
Trip.com simplifies China train travel
07/02/2019|5:35:37 PM|
To date, Trip.com has helped over 5 million customers from around the world book trains in China.
Accor’s renewed focus – aspirational and experiential aspects of a guest
06/11/2019|4:16:13 PM|
The driver for Accor going forward is the renewed focus on live + work + play aspects of a guest and owning the relationship, drifting away from being just owner of properties.
Meituan, Compass Hospitality reach strategic cooperation agreement
06/25/2019|5:59:10 PM|
Compass Hospitality's flagship store is now available through both the Meituan App and Dianping App.
China Southern Airlines, Emirates launch code-share operations
06/20/2019|6:50:26 PM|
China Southern is Emirates’ first codeshare partner in China.
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