Search results for “brand conversion”
Travel brands look at novel ways to connect with Gen Z in China
08/03/2021|9:26:34 AM|
Gen Z is playing a vital role in recovery of the travel sector. Companies must continue to respond to the expectations of this cohort as desired.
Wyndham eyes exceptional conditions for growth in China
06/22/2021|3:07:08 PM|
After Wyndham's decision to restructure its team in the APAC region last year, the group is building on its direct franchising in China and also plans to target consumers from lower-tier cities.
Room night bookings deliver sizable operating profit for Meituan
06/02/2021|1:42:04 PM|
A sign of progress was Meituan’s decision to expand its hotel supply in the high-end segment and the number of bookings garnered from this category continued to rise.
From agri-products to selling hotel vouchers – yes that can happen in China!
06/14/2021|11:41:39 AM|
Mobile-only marketplace Pinduoduo with over 824 million users has started selling travel products. Agile digital companies’ tendency to count on a growing scale can’t be ignored.
Meituan posts “stellar growth” for first quarter in hotel & travel segment
05/28/2021|6:26:19 PM|
In-store, hotel & travel segment reports a revenue of RMB6.6 billion, an increase of 112.7%.
Shiji’s IcePortal selected by Minor Hotels to enhance visual content management
05/13/2021|12:05:17 PM|
Shiji's IcePortal has partnered with Minor Hotels to provide the international hotel group with visual content management across all major distribution channels and GDS.
China’s OTAs and hotel groups are launching more hotel brands to meet diverse demands
04/30/2021|7:15:25 PM|
Competitions in new fields and changes in business strategies are catalyzing the launch of new brands.
Travel brands assess efficacy of content in evolved purchase loop
04/15/2021|5:55:47 PM|
The role of content and blending it with commerce is getting refined in China. Hotel companies also need to re-work on their tech stack to ensure they end up having a better grip on the customer journey.
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