Search results for “brand changes”
Travelport gears up to strengthen its association with Chinese OTAs
09/04/2018|8:00:37 AM|
Being price-driven isn’t enough for Chinese OTAs. They need to differentiate product offerings and services, such as sharpening merchandising capabilities and counting on business intelligence to take their business to the next level, asserts Travelport’s Ming Foong.
How are hotels responding to the seismic shift in staying at a location?
08/24/2018|8:15:33 AM|
Hotels are experimenting and evolving in terms of their design, amenities, service etc. Accordingly, the combination of data, content and technology, too, needs to transform to attain guest-centricity.
Localized content for bookings from China – a must for foreign hotels
08/09/2018|7:37:28 AM|
Foreign hotel companies need to focus on providing better content to 3rd party hotel intermediaries in China in order to step up the conversion rate for their outbound business.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Digital services to keep passengers connected and in control – Finnair shows the way
07/20/2018|7:55:03 AM|
Finnair is among those few proactive carriers that have exemplified how the blend of right e-commerce tools and data strategy backed by an agile digital team can result in product optimization as well as creation of a new benchmark around how to approach personalization.
Booking funds Didi, Airbnb China names new president, Baidu and Alibaba vie for smart hotel
07/23/2018|1:56:10 PM|
Booking Holdings invested $500 million in China’s ride-hailing platform Didi Chuxing. Airbnb China appointed a local serial entrepreneur as its new president. WeChat Pay decided to focus on outbound Chinese tourists.
Hotels need to act fast and prudently to deal with fragmentation in distribution
06/01/2018|7:39:30 AM|
Be it for what needs to be done to optimize association with a new channel/ platform or managing rate disparity and revenue leakage, some foreign hotel companies are cautious in approaching emerging options such as Fliggy, WeChat etc.
Ctrip backs its expansion plans in China and abroad
05/24/2018|9:22:25 AM|
Even as Ctrip is continuously gaining market share across all the business lines, the team has assured that they are ready to forego certain short-term financial benefits to ensure that customer-centricity doesn’t get off the hook.
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